Innovation is a business process and you have to manage it. Create is dedicated to helping our clients innovate more efficiently, more profitably and more ambitiously. To help you accomplish this, we provide both consulting services and tools. Our consulting services are custom built to suit your needs, but below you find examples of challenges we can help you address.
Innovation strategy
Successful innovation requires management focus and a clear strategy. Innovation investments need to be aligned with the overall strategy, but here we are referring to a separate strategy for how the company innovates. What are your focus areas? How ambitious are your budgets and goals? How broadly do you define innovation? How is the responsibility for innovation allocated within the organization? How and with whom do you collaborate with external partners such as research institutions, customers and suppliers? With a strong and clear innovation strategy you can read directly which projects to prioritize.
Innovation is relative. Your innovation strategy defines what innovation means to you, and help you innovate more ambitiously.
Innovation process
To treat innovation as a business process, you need to define an innovation process. This includes:
- roles and responsibilities;
- meeting places with set agendas;
- the path from idea to launch;
- project structure and rules;
- innovation tools and methods;
- incentives and rewards;
- how and what to measure.
Structuring innovation will enable you to trust your ability to innovate efficiently and profitably. Innovation is manageable. Your innovation process is how you manage innovation.
Involvation
We define the term ”to involvate” as follows: to involve employees, customers and partners in all stages of the innovation process. Involvation can mean different things to different people. We include a few key elements, all challenges we can help you with:
- ”open innovation” – how to identify and use ideas outside your own company;
- user centered innovation – identifying and engaging your ”lead users”;
- communicating with and involving your employees;
- active partnering and outsourcing of innovation relatedactivities;
- communicating innovation investments externally.
Innovation is motivating. Involvating will help you innovate better and get your whole company and network involved.
