Innovation management

Innovation is a business process. More and more companies are realizing this and are treating it as such. They are treating innovation as a business process, aligning innovation investments with their strategy, assigning responsibilities, structuring routines and measuring inputs and outputs.

In Create we know three things about innovation:

  • Innovation is relative – it doesn’t matter what definition a book, an academic or another company uses for innovation. Each company must decide what the term means to them and use their innovation process to improve all key products, services, processes and structures in the company.
  • Innovation is managable – treating innovation as a business process, you can improve your project selection, manage risk and improve your ideas.
  • Innovation is motivating – your employees, your customers, your investors and your management team deserve to share in the pride that comes with successful innovation and the excitement of expecting future innovations. You motivate through innovation by communicating what you have done and what you plan to do.

To help our clients improve their innovation culture and processes, Create offers consulting services according to your needs, including the use of our idea management tool.

2 in 5 Norwegian companies list Innovation as a top 3 priority*. Still most of these innovation companies do not measure how much money they spend on innovation or what they get out of it.

With professional innovation management, you will innovate more effectively, more ambitiously and more profitably. Start today by sending us an email where you tell us a little bit about your business and your challenges.

*Survey done by the Research Council of Norway, Autumn 2006.